Episode 4: This Ayahuasca Experience Changed Founder/CEO Jesse Krieger Life ​and Business

A unique ayahuasca experience becomes a rite of passage that upgrades entrepreneur Jesse Krieger’s personal and professional life


In this episode, you will learn how ayahuasca, when done in conjunction with an extended prep and integration program can help you…

  • Shift from seeking external validation to internal validation. 
  • Identifying what you are ashamed of and forgiving yourself completely. 
  • Psychologically terminate your relationship with your father so that you can recreate it from a blank slate. 

You will hear mind-blowing stories and actionable techniques that you can apply to your life and business right away.

What Makes Jesse's Ayahuasca Experience Story Unique

Episode Summary 

I’m inspired to share Jesse’s story with you because though deeply personal, the challenges he meets and overcomes are universal. Shifting from external to internal validation. Identifying what one is ashamed of and forgiving one’s self completely. Individuating from one’s parents by becoming psychological, financially, and physically independent from them. 

These are all rites of passages that healthy individuals have passed through. And Jesse’s story is a great example of ayahuasca initiation. When done inside the context of a coaching program, it can accelerate the process of transformation.

Jesse Krieger is a serial entrepreneur, global adventurer, and best-selling author. Through his most recent company, Lifestyle Entrepreneurs Press, a book publisher that specializes in publishing books written by entrepreneurs, he found his life purpose. Life was good. But before long he realized that, subconscious issues held him back from expressing his full potential but didn’t know how to change.

He was stuck! 

How the Ceremony Brings About Change

One thing he was sure about was this. His relationship with his father wasn’t healthy. So he decided to start there. In this episode Jesse shares the life-changing healings he received through an ayahuasca initiation. And what he did in the weeks after that changed the course of his life forever.

In addition to Jesse, you’ll hear from Jesse’s father and the ayahuasca shaman who led the ayahuasca retreat Jesse participated in. They both shared their perspective on Jesse’s transformation.

A truly rich episode, possibly my favorite, you will hear mind-blowing stories and actionable insights that you can apply to your life and business right away. 

Valuable Insights Shared In This Episode. 

  • 08:56  Jesse explains his professional background 
  • 11:03  Jesse realizes he feels responsible for fulfilling his dad’s life purpose, and that has to change. 
  • 18:33  Jesse discovers a source of self-love and acceptance that lives inside of him. And liberates him from the need for external validation to feel good about himself. 
  • 21:40  Jesse does battle with a crystal dragon (while on ayahuasca), wins, and the dragon becomes his protector.
  • 23:46  Ayahuasca shaman Javier Regueiro explains the significance of Jesse’s experience with the crystal dragon. 
  • 28:47  Ayahuasca makes Jesse experience his father’s death, followed by his own death, liberating for him the relationship dynamic that was holding him back.
  • 32:08  Ayahuasca shaman Javier comments on the significance of Jesse experiencing his father’s death and his own death while on ayahuasca. 
  • 35:26  Coming home from Peru, Jesse takes a bold action to heal his shame. This ranged from his daily cannabis use, personal finances, and other things. He confessed them all to everybody he knows in a very moving letter, which he shares with us.  
  • 42:39  Jesse reads the confessional that he emailed to 17,000 people. 
  • 49:58  Michael interviews Jesse’s dad to learn what it was like to get Jesse’s letter. And how their relationship changed after Jesse’s ayahuasca retreat. 
  • 55:42  Ayahuasca shaman Javier gives his interpretation of Jesse’s entire experience after listening to the whole episode for the first time. 
  • 58:36  Jesse shares the impact of this episode after listening to the whole thing for the first time. 
  • 1:07  Credits and additional resources

Music by Phutureprimitive

Episode production by Julia Maryanska

More about Jesse….

Jesse Krieger is a bestselling author and founder of Lifestyle Entrepreneurs Press. It’s been his honor to work with many authors from around the world to achieve their book writing and publishing dreams.

Besides being featured on over 50 media outlets for his best-selling book, “Lifestyle Entrepreneur” he has been an entrepreneur his entire adult life and holds degrees from the University of California, Berkeley, and National Taiwan University and Beijing Normal University.

More about Javier, our ayahuasca shaman in Peru….

Javier Regueiro

Javier Regueiro (1965-2020) moved to Peru in 2004 to study Amazonian plant medicine and shamanism. He worked with indigenous and mestizo ayahuasqueros in the Iquitos and Pucallpa areas. From 2005 – 2020 Javier was a student of Don Francisco Montes Shuña, a plant medicine Maestro and Perfumero of Capanahua descent.

With his teacher’s blessing, he became a full-time ayahuasquero in 2006. Since then he led plant medicine ceremonies, retreats, and plant dietas for groups and individuals, at his Ayaruna Center in Pisac, Peru. 

Javier is the author of these outstanding books “Ayahuasca: Soul Medicine of the Amazon Jungle” and “San Pedro/Huachuma: Opening The Pathways Of The Heart,” “The Toé / Datura Diaries: A Shamanic Apprenticeship In The Heart Of The Amazon Jungle and, “A Gift of Love: Poems, Prayers, and Stories from the Long and Dusty Road”.

Tragically, Javier transitioned into the spirit world in Cuzco, Peru on October 16th, 2020 due to a septic kidney infection. If it weren’t for COVID, it’s more than likely that Javier would have received the medical treatment he needed in a timely manner and would still be with us today.

To hear more podcast episodes about founder/CEO’s transformed by ayahuasca, click here.

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