Episode 3: Ego Flipping – How three startup founder CEOs flipped their ego from unruly master to humble servant with ayahuasca

A Harvard Business Review study showed that greater than 50% of venture-backed startup founders/CEOs fail due to two reasons.

Co-founder conflict and immature leadership. While I agree that this is likely true, there is a seldom discussed deeper cause.


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On one hand, if your ego isn’t strong enough, you will fail. On the other hand, if it is too strong, you will also fail. So how does one become the master of their ego and maintain the winning balance?

You are about to hear from three veteran founder/CEOs who successfully reset their relationship with their ego by undergoing an ego death and rebirth experience.

Khellar Crawford’s ego reset was accidental. He actually died when his motorcycle was struck head-on by a van. When resuscitated his ego was reborn as a humble servant, changing his orientation to life and business forever.

Bertram Meyer and Henrik Zillmer both experienced their ego resets through ayahuasca, an Amazonian plant medicine containing psychedelic compounds. I want you to hear both their stories because their experiences couldn’t have been more different, but the results were the same. A total reorientation toward life and business.

In this episode, you will learn what the ego-death and rebirth experience was like for each guest, how it changed their approach to business leadership, and their best practices for maintaining a healthy relationship with their ego.

While the stories you are about to hear are emotionally rich and very entertaining, I created this episode to inspire you to consider the role you are allowing your ego to play in your life.

Is it your master or servant?

Are you overdue for an ego reset?

Let’s find out!

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I’m Michael Costuros. I’m an advisor and executive coach to some of Silicon Valley’s most talented entrepreneurs, and I have a secret to share.

I’ve strategically combined guided psychedelic experiences (provided by expert guides) with my executive coaching since 2010, and I can tell you, that the results are many times more impactful than executive coaching alone. Not only do my clients achieve their professional development goals, but every other area of their life also improves as well.

Having led more than 100 clients through my psychedelic-assisted executive coaching programs, I am now ready to share what I’ve learned.

Between interviews with my clients, psychedelic experts, and how-to episodes, I will teach you the most critical best practices for leveraging therapeutic psychedelics to greatly accelerate your professional, interpersonal, and spiritual development.

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